Christophe Balaresque is the Luxury Brands & Marketing Director of Arjowiggins Creative Papers.
Today, his focus is to develop relationships with Luxury Brands helping them to distinguish themselves from others by using high quality fine papers.
As a Marketing Director for Arjowiggins Creative Papers, a new and innovative marketing approach has been implemented, improving relations with printers, designers and brand owners.
The message that he conveys to his audience is the importance of detail – as he believes that this is what defines luxury. He has trained various paper consultant as well as sales teams on how to adopt the luxury mindset and how to be able to respond to the needs of this very demanding segment.
He also defines the marketing strategy for the division ensuring that the Arjowiggins Creative Papers brand continues to live up to its sterling reputation as the gold standard of fine papers.