Concept

Christophe Balaresque brings in his expertise on luxury communication with

“Beyond culture and nationality, why should luxury brands above all focus on the H2H touch”

Many a comparison is made between the East and the West and each corner of the world’s interpretation of luxury. But what values unite luxury brands and consumers across the world? How can they be integrated into marketing? Beyond the culture and nationality, why should luxury brands above all focus on the Human-to-Human touch?