Concept

MIND

We compose the design in our mind, in our imagination, and with our creative impulse. We translate our conceptualization through design elements; viz. metaphor, motif, symbols, colour scheme, etc..

MATTER

We translate our conceptualization and emotions related to it in matter. Choice of matter influences the dexterity of such translation. The right design expressed in the right material results in combined aesthetes of an art work, adding dimensions to it.

MATERIALIZATION

It is the synchronization of a concept and its physical existence. We materialize our concept by transferring it into a material. This transformation of an idea and/or emotion into tangible objects is materialization.